The fears that esports could be marginal ideas that only attract players who are very passionate, but have limited commercial appeal beyond that have been proven false. Forbes published last year that revenues from NBA 2K22 MT esports worldwide were estimated to exceed $1.1bn by the year 2019.
“Even over the last three years, and our three seasons, the conversations I have differ from what they were prior to when the league was established because it’s becoming more of commonplace, and it’s not really a new thing;” Donohue emphasizes. As Warriors Assistant Director of Operations Kirk Lacob recently told me Esports is “absolutely becoming more mature”.
Donohue discusses the advantages of having a league that operates from the NBA office, in terms of bringing partners into. “The advantage of being the NBA 2K brand is that we have great connections with a number of these partners, and this allows us to offer assistance to them and help them navigate eSports and Cheap MT 2K22 help them understand how to leverage eSports as a way to amplify their brands.”
